Search Engine Optimisation is one of the most powerful tools available to your business today. (We’re betting you already knew that because after all, you’re here.) Our agency is passionate about seeing Australian businesses conquer the challenging and wild world of SEO. Our free resource contains 15 simple and straightforward activities that your business can complete today to encourage higher Google rankings!
Alongside other factors, Google considers your site’s content when calculating if you’ll rank and which position for each relevant search query. Create content that is compelling, connecting, engaging and provides answer to your audience’s most questions. Try to set a minimum of 300 words per ranking page, include your main keyword 2-3 times and use tools like Yoast SEO to enhance readability.
An image is said to often say a thousand words at once. Sometimes, an image carries just as much weight on a website. Uncompressed and unresized images can crush a website’s loading speeds, one of Google’s core factors in their algorithm. Use Next Gen Images and free tools such as TinyPNG, TinyJPG and Squoosh compress your images. Use Canva and Photoshop to resize your images too.
Alternative Text offers direct and indirect SEO benefits. An ALT Tag is the HTML code that describes media files and are helpful for visually impaired individuals and search engine bots. Set all image ALT Tags to describe the image’s content and use keywords where appropriate. Stay away from keyword stuffing, long descriptions and using “image/picture of” as this is inferred.
A Title Tag is an HTML code tag (50 to 70 characters) that titles a webpage for people and search engines. A Title Tag is found in a browser title bar alongside search engine result pages. Use Yoast SEO, an industry standard and free tool, to set up length-appropriate and keyword-focused title tags for every page and post. Use your page’s focus keyword alongside business name in each title tag.
A Meta Description is a summary of a website page and motivates searchers to click on your page or not. A Meta Description has the power to boost your CTR and push you higher on Google. Use Yoast SEO to add Meta descriptions to each of your pages and posts. Some tips for creating click-worthy descriptions are include your main keyword, be informative and within 160 characters.
Headers help Google understand your website content so make sure your pages demonstrate strong hierarchical structure. Headers also help readers find the most important content. H1, H2, H3, H4, H5 and H6 headers tells search engines, in order of priority, what your webpage is all about. Your H1 should always include your main keyword with the following headers including secondary keywords and focuses.
A dead link (404 page) promotes not only a poor user experience, but it tells search engines you don’t really care about users (even though, you do). Using free tools like Broken Link Checker and Google Search Console will help you find any soft and hard 404 pages. Once you navigate them, delete these broken links. Or, if possible, replace them with working links to other published content.
Adding internal links groups relevant pages and topics together making it easier for search engines to understand. Further, if relevant, these links will help keep audiences on the site longer which sends positive signals to search engines. Additionally, make sure the link text (anchor text) is descriptive and where possible avoids the generic ‘Click Here’ or ‘Read More’ call-to-actions.
A website blog gives your business a great opportunity to target keywords that you cannot target with your landing pages. A blog will help your site increase its indexing coverage alongside present opportunities for relevant internal linking. Above all, authoritative, expert, and trustworthy content which answers common issues will help keep your target audience onsite for longer and more meaningful engagement.
Combining backlinks and internal links in the form of external blogging is a great activity. While sometimes it’s a tough to write content for industry-publications and platforms, there are other things that you can action today. Share through additional sources from social media but also platforms such as Medium, Quora and through to government, business associations etc.
A website alone isn’t enough anymore. A digital presence needs to be broach and including social media all linking back to one core site. While social media and platforms such as LinkedIn and Facebook aren’t factors in ranking algorithm, they boost ranking signals so its important to post consistently. Using social media to drive individuals to your website reinforces to Google and other search engines that your business is of value.
Google My Business is a free tool designed to help businesses manage its digital presence across Google. A GMB profile is the knowledge panel that appears on the right of Google’s SERP when an individual searches a particular business’ name. Inside of the panel includes a myriad of crucial information including a business’ address, opening hour, phone number and website (if a business has one).
Google Search Console is a platform and tool to help you measure, maintain and maximise search traffic and performance. Google Search Console provides insights into currently indexed keywords alongside their relevant metrics, Core Web Vitals, offering forecasts and projections into. A Google Search Console account if used correctly while help guide content development in the now and the future.
If you want to see an improvement in your Google rankings, make sure you do these 15 activities! If you want to rise to the top of Page 1 on Google for your main keywords then partner up with our experienced SEO agency. With experience across a range of industries and businesses sizes, Start Digital has developed data-driven, time-proven strategies that will transform your organic presence and business success!